Gap Case Study.

Background. Gap, Inc. is a global company with fiscal revenues of $14.5 billion annually. Gap, Inc. controls the marketing interests of three major brands, and over 4,000 retail outlets internationally (Gap, Banana Republic, and Old Navy). Gap, Banana Republic and Old Navy are differentiated by their customer target, merchandise mix, and marketing approach, but share a common goal to deliver customers exceptional style, service, and value. Objective. Gap, Inc. is looking to implement a marketing campaign for …

…be as unobtrusive as possible, and facilitated via customers linking to a web interface and completing a simple 10-12 question form. Intended Result. This interactive project is designed to re-inform Gap, Inc.'s commitment to offering customers exceptional style, service, and value by increasing company knowledge. The genesis of a knowledge base of Gap, Inc. customers allows Gap, Inc. to foster brand loyalty, effectively market products, and understand customers with a new level of comprehension.