The aggressive competition in today’s marketplace is compelling companies to find new ways to maintain their customer base and at the same time to expand upon it. Retention of customers is paramount to the success of any company. It costs five to six times more to acquire a new customer than it does to keep an existing one. A powerful way to increase the retention of customers is to institute a Customer Satisfaction Program. …showed first 75 words of 671 total…

…showed last 75 words of 671 total…i.e. owner, management, and employee to be effective. Summary A Customer Satisfaction Program is beneficial to any company that is looking to retain their customers as a way to improve their profit margins. The program must be well thought out and adopted universally by all employees for it to be successful. It does require a fair amount of preparation and management but it is well worth the time and resources of the people involved.