After reviewing the facts of your situation I am making a strong recommendation for you to reconsider becoming a full line luxury house. Instead, I suggest you narrow your focus to men and women’s shoes, and concentrate your efforts on differentiating these shoes from competitors, which is where your advantage lies. The rational behind narrowing your market is based on a two-fold strategy: product and distribution. In terms of product, 1989 sales figures show that …showed first 75 words of 460 total…

…showed last 75 words of 460 total…keep these existing relationships on the intimate level they currently are. If you expanded your line to include cosmetics, watches, etc new suppliers would be introduced into your ecosystem and you would have less control over them since there is no history and long-term relationship on which to build. One recommendation to strengthen your status in your ecosystem would be to improve your relationship with buyers through building solid relationships with department stores. ------------------------------------------------------------------------ **Bibliography**