“We do accept license fee-funded BBC needs to be popular. But it does not need to be populist. It has the money to give us something different.” –Gerry Murphy, CEO Carlton Communications, speaking to Royal Television Society Since its inception, the BBC, the British subsidized television and radio broadcaster, has made a vow to extend programming – both physically and in terms of content – to all viewers and to broadcast material that contributes to a unified …showed first 75 words of 2549 total…

…showed last 75 words of 2549 total…that all BBC programming will eventually be entertainment, or ratings-driven. Although only time can tell that for sure, the invasion of reality shows like Fame Academy into the BBC do not signify anything more than the corporation’s desire to please the public, and remain fresh and hip to the extent that it sees fit. The motto for Fame Academy may reflect this same determined ethos. It is Contendere Semper – Never Stop Striving For It.