Consumer Behavior Research Project March 1, 2001 Advertising in our world today has inundated us with endless descriptions of why you should buy this product instead of that one, why this product is better than another and mostly that you can just not bare to live without this product for another moment. So how do different advertisements spark your interests? They often use emotional appeal to entice you. The project that I chose brought me to seek …showed first 75 words of 1502 total…

…showed last 75 words of 1502 total…in some way by each ad that I showed them. However, each ad did get a different sort of response. Personal differences and preferences played a large role in determining whether or not a viewer would recall the ad later. Advertisers all try to sell their product through what we see in advertisements. Advertising has a tremendous effect on consumer’s behaviors and it is those truly sincere ads that seem to generate positive responses.