Drivers of the Digital Economy

A tremendous economic change is taking place. We are witnessing the emergence of the Digital Economy. Computers, the software that runs on them, and the networks that connect them are the key enabling technologies of the new economy; an economy based on the digitisation of information. Information is easier to produce and harder to control, is easy not just to duplicate, but to replicate. Successful firms have to keep innovating to keep ahead of copycats …

…formidable drivers in the new digital era but are still foreign to many businesses today. The traditional global economy and the digital economy (in both its business-to-consumer and business-to-business iterations) are significantly out of synch and may remain so for a good while yet. What is unquestionable however, is that the new digital economy offers unprecedented opportunities and a plastic, supple, flexible, empowered organisation is what is needed to leverage the emerging reality of today.