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Does Nike's recent acquisition of Converse strengthen Nike's position?
Title: Does Nike's recent acquisition of Converse strengthen Nike's position?
Category: Business & Economy / Marketing and Advertising
Details: Words: 206 | Pages: 0.9 (approximately 235 words/page)
Does Nike's recent acquisition of Converse strengthen Nike's position?
Nike's takeover of Converse took place in July 2003 for 5 million, with Converse's management team remaining the same and Nike running Converse as a separate entity. Converse was bought by a group of private investors in 2001 due to bankruptcy, since then it has successfully reestablished itself as a brand. One should look at various elements of the acquisition, and subsequently examine the strengthening of Nike's competition against rivals such as Reebok, Adidas and Puma.
Firstly, there …showed first 75 words of 206 total…
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…showed last 75 words of 206 total…Exploitation of cheap labour markets is something Nike is notorious for. Conversely, Converse's brand equity and justness should aid in promoting an ethical stance for Nike, presumably attracting more consumers, hence making Nike more competitive against rivals. Though cited by an article in the Washington Post Company, this may be weakly restrained initially by some ethic-conscious, Converse consumers:
"I love these shoes, but I'll never buy a pair again...I don't like Nike's labour practice..."
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