Summary         I am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness. I will be drawing upon my experiences as a consumer and working in a retail environment. Comments         No one fulfills your corporate philosophy or promotes your products and services more than your employees. They are like ambassadors representing the United States when the president can not be there in person. You need …showed first 75 words of 658 total…

…showed last 75 words of 658 total…additional training and development. Seek out opinions and ideas and let them feel needed. You need to reward employees for their great service. If their behavior isn't supported and rewarded they will never change. Give them handwritten thank-yous and acknowledge them publicly when possible. When all else fails offer monetary bonuses. The concept of employees as marketers is a rather new one, but it is very import if you want to have a successful business.