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Cross Cultural Barriers to be Overcome when Marketing into New Markets Internationally
Title: Cross Cultural Barriers to be Overcome when Marketing into New Markets Internationally
Category: Business & Economy / Marketing and Advertising
Details: Words: 5653 | Pages: 24.1 (approximately 235 words/page)
Cross Cultural Barriers to be Overcome when Marketing into New Markets Internationally
This paper will overview the cross-cultural barriers marketers face when marketing into new markets internationally.
Defining the key words culture, globalization and international marketing are brought and discussed in this paper. Different cross-cultural factors that need to be considered when marketing internationally will be introduced in this discussion, such as; barriers to exporting, the consumers behaviour and reluctance to accept foreign products, the market entry timing a company has to take into consideration and the …showed first 75 words of 5653 total…
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…showed last 75 words of 5653 total…Journal of Marketing. Vol. 52, pp. 81-95.
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Zou, S., Cavusgil, S.T., 2002, "The GMS: broad conceptualization of global marketing strategy and its effect on firm performance", Journal of Marketing, 66, 4, 40-56.
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