INTRODUCTION In early 2000, the automotive retailing industry seemed on the front edge of fundamental change. For a number of years, there had been rumblings of dissatisfaction among vehicle buyers with their purchasing experiences at local franchised dealerships. Many customers felt price haggling and high pressure sales tactics distasteful or intimidating. Automakers were looking at ways to overhaul their franchised dealer networks to squeeze some of these distribution inefficiencies out of the industry value chain. But …showed first 75 words of 1463 total…

…showed last 75 words of 1463 total…STRATEGIC ALTERNATIVES *Create a website for the franchise showing the dealership’s current new and used care inventories as well as service, financing and so on. *Sign on with several lead-generators and agree to pay referral fees. *Lobby hard with legislation. *Support manufacturers. FINAL RECOMMENDATIONS Dealerships should continue working at a pleasant buying experience and pay close attention to delivering good after-the-sale service so that customers would be loyal in returning for their next purchase.