At Mt Volcano, the importance of strategic communication with customers is recognised. There is an understanding that developing marketing plans and communication plans for external use will increase this companies income, improve public relations, and assist in efficiently using client information to improve Mt Volcano’s products and services. The team at Mt Volcano understand the importance of developing strategic plans to guide longer-term decision-making. We need to know where we want to go and …showed first 75 words of 3179 total…

…showed last 75 words of 3179 total…goals, mission and procedures of the organization. This can result in a sense of “Making a difference”. This can have a direct, positive impact on effort and efficiency. q Potential for reducing day-to-day conflict. Much conflict is generated by conflicting ideas on what is important to the organization, which is an indicator that the people involved do not share a common vision or understanding. q Staff members feel like a valued part of the organization.