Class Stratification

class stratification: the labels in each class] The first label-less class consists of labels such as target, kmart, big w, and best & less. These are the kinds of clothes that, although they have a high practical value, their stylistic and status value runs a little low, which is why logos and symbols of their brand are not shown on the outside of the clothing. The large labels class consists of clothes displaying Nike, Puma, Nautica, …

…to the expensive range of genuine quality and prestige, substandard. Apart from distinguishing a financially higher social group, designers are aware that many will buy their products purely because of what they represent, the image portrayed, and the effect they will have on others. Which is why they label their lower range of clothing to be easily identified, so the wearers can identify themselves, and be identified as a member of a specific social clique.