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Strategic Marketing Case 1 I. Frito-Lay, Inc.'s biggest problem, as stated in the text, is how to further develop their dip line as to increase the company's sales and profits. II. To analyze the environment, I chose the following internal and external factors that I believe play an essential role: Internal Factors External Factors Sales effort Customer preference Distribution Substitutes Advertising Competition Limited budget Location Shelf stability Industry growth The income statement that was shown …

…and costly risk; I would recommend this alternative for Frito-Lay, Inc. Companies who do not take risks are left behind and eventually phased out. Introducing a new product line shows signs of confidence within themselves for success and innovation. Although this text may be dated, expansion has always been an essential part of success in the market. The more products you have, the more recognition you receive, and the more profits will soar. ------------------------------------------------------------------------ **Bibliography**