An Overview Of Centrus Desktop Components Centrus Desktop uses a flexible, modular design that lets you license any or all of the components your organization needs. You can choose among the following modules or components: • Data Locator module • Address Coding module • Demographic Coding module • Point-in-Polygon module • Closest Site module • Geographic Determination module • PMA component Data Locator Module The Data Locator module scans your data and identifies name elements, address elements, and a user-defined expression (such …showed first 75 words of 351 total…

…showed last 75 words of 351 total…use this information to target your marketing efforts to similar groups or households, increasing your chances of reaching the correct audience. Standard 1990 Census Demographics are included as a basic feature of the Demographic Coding module. Sagent also offers current year and five-year projected block group demographics and cluster codes at a ZIP+4 level from consumer demographic firms including National Decision Systems and Claritas. Cluster codes provide a simple way to identify, understand, and target consumers.