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use this information to target your marketing efforts to similar groups
or households, increasing your chances of reaching the correct audience.
Standard 1990 Census Demographics are included as a basic feature of the
Demographic Coding module. Sagent also offers current year and five-year
projected block group demographics and cluster codes at a ZIP+4 level from
consumer demographic firms including National Decision Systems and Claritas.
Cluster codes provide a simple way to identify, understand, and target consumers.
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