Case study: Kama - House of Exotic Decor
Title: Case study: Kama - House of Exotic Decor
Category: /Business & Economy
Details: Words: 706 | Pages: 3 (approximately 235 words/page)
Case study: Kama - House of Exotic Decor
Category: /Business & Economy
Details: Words: 706 | Pages: 3 (approximately 235 words/page)
Introduction to the business
Name of business: Kama - House of Exotic Decor
Location: 52 Elbow St, WEST KEMPSEY 2440
Type of business: Partnership.
Reason for starting business: Interest of owners.
Main objectives and goals of the business: The main goal of the business is to occupy its owner's time.
Mission statement: To be creative and to teach others how to be.
Personal reasons behind starting the business: The business was started for investment purposes.
Was market
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increase quality the owners would have to undertake some business courses or employ some professionals in the area of beads and exotic décor.
SWOT analysis
Strengths:
·Personal services
·Quality products
·Allows customers to create there own product
·Personal interest of owners
Weaknesses:
·No advertising
·Business relies on passing trends
·Location is not in central business district
Opportunities:
·Advertising could encourage customers
·To expand business and become a niche market
Threats:
·Competition
·Passing of trend


