Third highest grade in the class Needs work on the critical success factors for the industry Table of Contents Introduction         3 Description         3 Segments         3 Caveats         4 Socio-Economic         4 Relevant Governmental or Environmental Factors, etc.         4 Economic Indicators Relevant for this Industry         4 Threat of New Entrants         5 Economies of Scale         5 Capital Requirements         6 Proprietary Product Differences         7 Absolute Cost Advantage         8 Learning Curve         8 Access to Inputs         8 Proprietary Low Cost Production         8 Brand Identity         9 Access to Distribution         9 Expected Retaliation         9 Conclusion         10 Suppliers         10 Supplier concentration         10 Presence of Substitute Inputs         11 …showed first 75 words of 4360 total…

…showed last 75 words of 4360 total…of both the domestic and foreign markets, the soft drink industry is attractive for investment. Fixed Costs         The S&P Industry Survey has shown the soft drink industry profit margin to be on a steady incline over the past fifteen years. Levels in 1980 were near 14%, while as of year-end 1995 were over 20% and expected to flatten a bit. This flattening effect may be an indication that fixed costs are on the rise due to expansion