CONSUMER BUYING BEHAVIOUR & ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR

1<Tab/>CONSUMER BUYING BEHAVIOUR<Tab/>3 1.1<Tab/>Introduction<Tab/>3 1.2<Tab/>Types of Consumer Buying Behaviour<Tab/>3 1.3<Tab/>The Consumer Buying Decision Process<Tab/>4 1.4<Tab/>Personal factors influencing the buying decision process<Tab/>5 1.5<Tab/&…

…changes. <Tab/>Organisational: Objectives, purchasing policies, resources, buying centre structure <Tab/>Interpersonal: Cooperation, conflict, power relationships <Tab/>Individual: Age, education level, job status, personality, income 2.5<Tab/>Concluding remark I hope you enjoyed my short overview about the topics "Consumer buying behaviour" and "Organisational markets and buying behaviour"; and I also hope that my explanations were understandable.