Brand equity can be viewed both as an intangible or tangible asset and or liability. The tangible being the monetary value of a brand and best viewed as the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. To best illustrate this point would be a supermarket, they frequently sell unbranded versions of name brand products. The branded and unbranded products are …showed first 75 words of 2344 total…

…showed last 75 words of 2344 total…and revamped to change with the times and new technologies. References Aaker, David A. (1982), “Positioning Your Product,” Business Horizons, 25 (May/June), 56-62. (1991), Managing Brand Equity. New York: The Free Press. Keller, K (1993) “Conceptualizing, measuring, managing customer-based brand equity” Journal of Marketing, Jan93, Vol. 57 Issue 1, p1 Rainer, D (Oct 1995)“Some handy hints on patents and trade marks,” Asia Business Review http//msc.citywest.unisa.edu.au/JEMS_articles.html www.aakers-college.com www.haas.berkley.edu