Ben and Jerry's Swat Analysis

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…good. They realize full-fat ice cream tastes better that health-claimed ice cream. Consumers follow many healthy diets, but when it comes to ice cream, they like to reward themselves with the best, and full-fat ice cream is certainly the best. There has been a return in indulgence. Restaurants have doubled dessert menus, and people are looking for rich and flavorful treats to reward themselves for working out in the gym and working long hard hours.