1. EXECUTIVE SUMMARY The following report is mainly based on the ice cream industry’s manufacturing output and refers to ice cream mixes, soft serve mixes and ice confection, produced and sold to the domestic and export market. The industry is generally growing slower than the economy so its life cycle is in a decline phase, but has been stable for the past 5 years and is forecast to grow inline with the economy. Over the past 5 …showed first 75 words of 3548 total…

…showed last 75 words of 3548 total…will continue to grow within the grocery and food service industry, but is declining in the route trade. Advertising and promoting products has changed within the past 5 years with more inventive styles from company’s to differentiate products and to attract consumer’s awareness. With increases in efficiency, new product development and the introduction of new, higher margin products the industry is forecast to have consistent increases in production and turnover over the next 5 years.