Anne Norton’s book, The Signs of Shopping, discusses the way in which malls, catalogues, and home shopping networks “sell you what they want by telling you who you are.” Malls today are no longer a place where individuals in society go to buy items such as clothes and make-up. In the book, Norton analyzed the many tactics used to make the consumer think the way they do now. Norton believes that malls, catalogues, and …showed first 75 words of 820 total…

…showed last 75 words of 820 total…on what you buy. I do believe that most malls, catalogues, and home shopping networks create identities for individuals. I found it ironic how men decides the women’s role in society and these decisions are suppose to benefit men, but men’s downfall was having women to shop for men’s needs. Yes, one the duties women had to do was go shopping because of that women found their identities which then cause subversion.