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Analyze and evaluate the importance of culture and language in a global business environment.
Title: Analyze and evaluate the importance of culture and language in a global business environment.
Category: Business & Economy
Details: Words: 1452 | Pages: 6.2 (approximately 235 words/page)
Analyze and evaluate the importance of culture and language in a global business environment.
We are living in a period were trade is becoming more global by the day. Taxes and economic barriers seem to be like symptoms - from a disease - that fade away, as time goes by. The ability of fast communication between people and places has boosted many companies to expand in other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration, in a strategic planning of setting up …showed first 75 words of 1452 total…
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…showed last 75 words of 1452 total…just useful, but the key to a successful future in a global business environment.
BIBLIOGRAPHY
FERRARO, G, (2000), The Cultural Dimension of International Business, 4th EDITION, PRENTICE HALL, NEW JERSEY
GESTELAND, R, (2002), Cross Cultural Business Behavior: Marketing, Negotiating, Sourcing, and Managing Across Cultures, 3rd EDITION, COPENHAGEN BUSINESS SCHOOL PRESS, COPENHAGEN
HOFSTEDE, G, (2001), Cultural Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations, 2ND EDITION, SAGE PUBLICATIONS, LONDON
BENNETT, R, (1999), International Business, 2nd EDITION, PRENTICE HALL, LONDON
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