Advtertising SUV

This advertisement is used to show that this SUV is a rugged, all terrain vehicle. The landscape shown is harsh and unforgiving. The advertisement hopes to show the reader that with this vehicle, he will be able to go anywhere and do anything no matter what the obstacle. The advertisement offers the reader something not possible in everyday life: complete freedom from rules or boundaries. The rocks that the SUV is traveling over are difficult …

…mountain landscape. The car is shiny and new, something I doubt it would be after traversing over the mountains in the background. From a reactionary standpoint, I would think that this link would seem natural because it is a fantasy that many people have to attack the land and conquer it with all of their might. I doubt they would put enough thought into it to see the link as being completely unnatural and contradictory.