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Advertising and Promotion Campaigns of Coca-Cola in the European Union
Title: Advertising and Promotion Campaigns of Coca-Cola in the European Union
Category: Literature / English
Details: Words: 3091 | Pages: 13.2 (approximately 235 words/page)
Advertising and Promotion Campaigns of Coca-Cola in the European Union
Advertising & Promotion Campaigns of Coca-Cola in the European Union
Executive Summary 1
Coca-Cola, which was named Beverage Industry's 1999 Company of the Year, has embraced a decentralized operating philosophy, recognizing that each market in which they operate has "different demands which must be met in unique ways"1. Coca-Cola Enterprises (The European bottler for Coke) CEO Henry Schimberg has stated that although they have well-defined general policies, much of the responsibility to succeed and make decisions has to …showed first 75 words of 3091 total…
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…showed last 75 words of 3091 total…Euromarketing, VIII(23):3, February 21, 1995. ISSN: 0952-3820
http://www1.xls.com/cgi-bin/bnisuite.exe (01130860)
21.) Source: Campaign:5, July 22, 1994. ISSN: 0008-2309
http://www1.xls.com/cgi-bin/bnisuite.exe (01037857)
22.) Mattelart, Armand; Advertising International; Comedia; New York; 1991; pg. 56.
23.) Louis, J.C.; The Cola Wars; Everest House, Publishers; New York; 1980; pg. 154
24.) Louis, pg. 155
24.) Louis, pg. 166
26.) Louis, pg. 166
27.) World Wide Web: http://www.washingtonpost.com;80/wp-srv/Wplate/1999-06/21/0691-062199-idx.html
28.) World Wide Web:
http://cbs.marketwatch.com/archive/19990622/news/current/ko.htx?source=htx/http2_mw.
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