Advertising Strategy-Creative Work Plan

Creative Work Plan Client Dusenbury & Associates Law Firm 111 S. Schuyler Ave. Kankakee, IL 60901 Key fact Firm has been located in Kankakee for over fifteen years and has a good reputation throughout the community. They also have a good reputation as being affordable. Consumer Product to Overcome The firm wants to open another office in Manteno, IL. They will need to promote the new location to the older retired community and the manufacturing community. Advertising Goal …

…linked to the Kankakee County web site. This will give them clients who may need an attorney access to them. Currently there is no attorneys in the Kankakee area with a web site. A mass mailing of post cards will be sent out a week after the office opens. This is another way to reach those who may not have seen the ads in the paper or who do not have access to the paper.