A&W Drive Ins

A & W Drive-Ins Limited Strategic Analysis Statement of the Problem: Mr. Ed Drayson must prepare a set of recommendations for Mr. Harry Braithwaite about the A & W Drive Ins in North Eastern Canada. The drive-ins are facing the challenge of rising costs at the same time as increasing competition. The McDonald's Corporation appears to be targeting A & W specifically by opening restaurants in close proximity to A & …

…or product quality. o Con: the other companies will be advertised more. Strategic Recommendations: The recommendation that I will make is to reduce the advertising costs by cutting back on the number of advertisements in the media. It is more important to keep the existing customers happy and returning than attract new customers through costly ads. Word-of-mouth testimonials are the most effective advertising. If the company sacrifices quality and service the ads won't matter anyway.