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A sample marketing plan
Title: A sample marketing plan
Category: Business & Economy / Marketing and Advertising
Details: Words: 9454 | Pages: 40.2 (approximately 235 words/page)
A sample marketing plan
Develop a comprehensive marketing plan for an organisation that you are familiar with, covering;
· current marketing situation
· opportunity and issue analysis
· objectives
· marketing strategy
· action programs
· projected profit and loss statement
· controls
A marketing plan is presented with the goal of stimulating demand for the brand Australasian Share Fund Manager (ASFM), by positioning the brand as a quality offering to licensed investment advisers within Australia and New Zealand.
Research indicates that most small to medium …showed first 75 words of 9454 total…
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…showed last 75 words of 9454 total…management. Jul., pp 89-96.
Tate, C. (2000). First stop: The reality check. Personal Investor (online), http://www.personalinvestor.com.au/stories/20000403/5207.htm [accessed 22 July 2000].
Young, P. (2000). Death of the Salesman? The Industry Standard, Australia. Sep., pp 16-18.
Zemke, R. & Reid, P. (2000). IT Retention: How to attract and retain world-class talent in a competitive market (online), http://www.synet.com/knowledge/wp-it-retention.htm [accessed 22 July 2000].
Zampetakis, H. (2000). Web brokers in stampede for customers. Australian Financial Review. 29 Jan., p. 18.
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